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Constellation Mind Mapping for Voice of Customer

Customer insights are not spreadsheet rows. They are a network of pain points, motivations, and contradictions that only reveal patterns when you stop forcing them into linear formats.

9 min read
Depth:

Applying the Constellation data mapping model to Voice of Customer research, using Obsidian's graph visualization, bidirectional linking, and embedding capabilities to capture, connect, and retrieve customer insights. Covers input and output stream design, practical setup across devices, and how spatial knowledge mapping surfaces patterns that traditional CRM and survey tools miss.